The Storytelling Tactic that Launched Subway into StardomOne case study launched them into billions of dollars of profit. Not a clickbait. What am I a Subway Simp!?5d ago5d ago
This Independent Bookshop just Attacked Amazon AND People are in Full SupportA Lisbon bookstore called Salted Books pulled off an incredible marketing stunt.Feb 9Feb 9
How to Win at Packaging Copy ft. Dairy MilkDairy Milk just got new packaging copy and it’s great fun.Feb 2Feb 2
How to Write a Great Ad headline in 2025 (with Frameworks)Here are 7 static ads that I collected where the headlines really stood out to me. I turned the best ones into frameworks you can copy.Jan 26Jan 26
Viral Netflix Campaign Netflix Didn’t Even Know ExistedTwo students of Miami Ad School came up with a brilliant idea on behalf of Netflix to keep people indoors.Jan 12Jan 12
How to Get Good at Selling AnythingFirst introduced in a book called “Who am I?” by Steven Reiss, there are 16 core desires that drive human behaviour.Dec 22, 20242Dec 22, 20242
How to Write a great Ad hook FT. AirbnbI came across a simple, subtle and sexy OOH campaign from AirBnB to promote their categories feature. Open to know more…Dec 1, 2024Dec 1, 2024
The 4 Word Copy You’d Remember Forever Ft. IKEAIKEA released a campaign that purely thrives on wordplay.Nov 24, 2024Nov 24, 2024
