How to Write a great Ad hook FT. AirbnbI came across a simple, subtle and sexy OOH campaign from AirBnB to promote their categories feature. Open to know more…Dec 1Dec 1
The 4 Word Copy You’d Remember Forever Ft. IKEAIKEA released a campaign that purely thrives on wordplay.Nov 24Nov 24
7 of the best ads I found this week and what you can learn from themBreaking down ads so I learn and write better copy. Come along for the ride.Nov 172Nov 172
How to Write Attention-Grabbing Ad Hooks in 2025 (7 Example)Learn how to write better hooks through these amazing 7 examples I found last week.Nov 112Nov 112
7 Creative Angles to Use for Gifting During the Holiday SeasonGifting is about surprise packages, reactions and intense emotions. So make your ads that way, instead of JUST slapping on a deal.Oct 28Oct 28
7 Smart Signboards to Inspire Your Copy ThinkingInspiration in the unlikeliest of places but that’s because everything is copy. You need to see it, absorb it and then let it consume you.Oct 201Oct 201
How Did A Basic Men’s T-shirt Brand Grew to $250M in 4 YearsThe secret is sex appeal and knowing how to say, not what to say.Oct 131Oct 131
What’s Common Between the Best Static Ad Hooks?Good ads focus on benefits and outcomes. Great ads focus on emotions. Here are 7 examples to inspire your next ad…Oct 6Oct 6
What Do Great Headlines Have in Common?These seven styles/frameworks or ways of thinking that make it stand out from the rest of the crowd.Sep 302Sep 302
