Indian Moms Wrote Headlines for these Popular BrandsI gave myself a brief: What if Indian moms’ most popular sayings were reimagined for branded headlines. These are the results…1d ago1d ago
What If Legacy Indian Brands Had a Gen-Z VibeI reimagined some popular Indian brands with a Gen-Z twist. Here are 5 spec ads for the same.Mar 30Mar 30
This Dating Platform’s Most Successful Campaign Asks You to Ditch DatingNot giving you a preview. Click on it and read to find out more. Literally takes just 2 mins.Mar 23Mar 23
How to Sell Expensive Stuff to the Rich Ft. Vintage Macallan AdsMost luxury brands play on generic marketing tactics like urgency and scarcity to create exclusivity.Mar 9Mar 9
The Cheapest New iPhone has Some Rich Copywriting; Here’s ProofThe main thing to note her is the positioning. Apple is not marketing the iPhone 16e as a budget smartphone.Mar 2Mar 2
8 Hilarious Library Signs to Prove Readers are the Ultimate WritersReaders make better writers. These library signs are proof.Feb 23Feb 23
The Storytelling Tactic that Launched Subway into StardomOne case study launched them into billions of dollars of profit. Not a clickbait. What am I a Subway Simp!?Feb 161Feb 161
This Independent Bookshop just Attacked Amazon AND People are in Full SupportA Lisbon bookstore called Salted Books pulled off an incredible marketing stunt.Feb 9Feb 9
How to Win at Packaging Copy ft. Dairy MilkDairy Milk just got new packaging copy and it’s great fun.Feb 2Feb 2
How to Write a Great Ad headline in 2025 (with Frameworks)Here are 7 static ads that I collected where the headlines really stood out to me. I turned the best ones into frameworks you can copy.Jan 261Jan 261
