10 Posts from 2 Ultimate Copywriting Blogs I Read Almost Daily in the Last 1.5 Years
I’ve read 500+ blog posts on copywriting in the last 1.5 years. But I always return to these two:
1. Copyhackers
Here are 10 posts from them that’ll turn your perspective upside down in just 3 mins
Firstly, why these two blogs?
1. I love the analysis from the Copyhackers blog because almost none of it is theory.
It’s written by someone who does what they say and then shares their learnings.
Best for intermediate copywriters and marketers
2. The Enchanting Marketing blog is one of the simplest & most effortless writing I’ve ever seen.
With vivid examples & beautiful descriptions, every word is a delight to read. Best for beginners.
Here are my top 10 posts from both blogs:
1. Topic: Homepage re-write for an e-commerce brand.
Why read it?
It’s a case study on how:
-The new version beat the old version by 46% & 49% for females & males respectively.
-Demonstrates how to actually use the PAS formula.
2. Topic: Writing a landing page for problem-aware visitors
Why read it?
-Problem-aware readers and messaging that caters to them
-Talks about storytelling on landing pages
-3 LP mistakes and how to solve them
3. Topic: Does short copy sell better on SaaS websites?
Why read it?
Includes:
-5 factors of winning SaaS copy
-Stages of awareness for SaaS websites
-3 tactics to optimize messaging
4. Topic: Design-light, copy-heavy e-commerce email copywriting
Why read it?
-To figure out how to write copy-heavy emails
-To figure out when to send what kind of emails
-To figure out exactly what to put inside an e-comm email
5. Topic: Using cold emails to 14x a freelance copywriting business
Why read it?
-Has free cold email templates inside
-Has a case study with screenshots and all that story jazz
-Best practices for writing cold emails long & short with follow-ups
6. Topic: How to remove & replace cliches & common phrases in your writing
Why read it?
-Tactics on how to sort boring words
-Replacing them
-Turning those words into persuasive copy
7. Topic: How to use metaphors in your writing
Why read it?
-Full of super good examples
-Focuses on a creative writing technique
-Shows you mistakes in usage & tells you how to correct them
8. Topic: How to use storytelling in marketing
Why read it?
Includes:
-How to start with storytelling
-How to put your content into it
-And turn it into a persuasive sales pitch
9. Topic: Seven creative writing exercises to improve your work
Why read it?
-Full of relatable examples
-Focuses on the more artistic side of writing
10. Topic: Myths about passive voice and how to use it correctly
Why read it?
-Genuinely busts a big myth
-Shows examples of when to use passive voice
-Tells you when to use passive voice even if you write online
P.S If you’re looking for more inspiration, check out these swipe files.
