10 Underrated Psychology-based Copywriting Tactics
This took me 4+ months to learn, but I’m revealing it all today.
Here are 10 quick tactics to make your copywriting 80% better with just 20% more effort (examples included).
1. Incentivize action by making a creative offer
Like Amazon wants you to order something in the next couple hours, so you can avail free delivery.
Creative offer + urgency = Fast
2. Think in 3s
Three is the smallest number required to make a pattern. And patterns are more memorable.
Whenever writing copy, make a bullet list of at least 3 talking points. And repeat them over and over.
3. Speak in analogies
Use this formula: It’s like ____ for ____.
Analogies are…
- Easily understandable
- Memorable
- Relatable
Plus, it’s a great tool to inject personality into your writing by drawing a comparison. Like this amazing Porsche ad.
4. Small daily equivalents
Your offer won’t seem cheap when you give a familiar frame of reference to the ideal buyer.
Just like this classic Volkswagen ad that compares the monthly cost of ownership to 2 lattes.
Owning the car seems way cheaper now.
5. Don’t round-up numbers
Let them be as specific as possible, so people don’t suspect them to be fake.
Just like this podcast platform did.
6. Hook them with the word “Imagine”
And then paint a picture inside your reader’s head about the perceived outcome of your product.
Do it like Discord.
7. Repeat the first word
Do it at least 3 times and add a full stop after a short sentence for dramatic effects.
I like how this WestJet ad does it.
8. Share unpopular benefits
Turn a disadvantage into an advantage in a way that’s real, relatable and logical.
Like this Volkswagen ad that’s taking advantage of the car’s relatively tiny build.
9. Do a past v/s present
People are sentimental about their past. If you want to pick a fight, choose a modern enemy to enhance emotions.
Like this Timex ad that’s subtle & simple yet engages in banter.
10. Sum up at the bottom
According to The Serial Position Effect, we forget items in the middle of a list. But are more likely to remember elements at the top & bottom.
Do it like Jay Clouse’s membership page sums up all the benefits at the bottom.
