5 Ads I Found Online that are Clear & Clever Without Overdoing Either

“Don’t try to be clever. Be clear.”

False.

You can be both. You just have to understand the context to be witty.

Here are 5 great headlines that were clear and clever (#3 is my personal favourite)

Ad 1

Source: Google

Being self aware and self-referential is the easiest form of wit.

Ad 2

Source: Google

Truth that’s interesting always makes up for great copy.

Ad 3

Source: Google

A good and clever line becomes great when it’s taken out of context and it still makes sense.

Ad 4

Source: Google

Wit has a dear friend and he’s called sarcasm. They work like a dream team.

Ad 5

Source: Google

Sometimes a clever line is means showing your customers an emotional mirror.

What’s your take on being clear AND clever while writing copy?

Let me know in the comments!

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