5 Elements To Nail the Above-the-Fold Section of Your DTC Landing Page

Source: Author

A DTC landing page is the perfect element to put your product in the spotlight. However, an above-the-fold section is what makes or breaks your landing page.

If you can’t hook a visitor in the first 3–5 seconds, say bye-bye to conversions.

Here’s how to nail it!

Here’s what to include:

1. A hook

2. Subtitle that banks on the hook

3. Striking visual

4. Authority

5. CTA

Let’s take some examples, shall we?

1. Start with a hook

This is generic advice so let me explain further. The best hooks for a DTC landing page either explain an instant benefit infused with USP.

Or generate curiosity by making a statement.

I love these two examples!👇🏻

Simple headlines with a hook

2. A subheadline that explains

Headlines are what attract attention, subheads are what retain them.

The ones that attracted me the most either expanded on an instant benefit or explain the process.

I love these two examples!👇🏻

Subheadlines that expand on the product

3. A striking visual

The graphic on your above-the-fold section should be a feast for your visitor’s eyes.

The trick isn’t to make them buy with the visual but to make them stay.

I love these two examples!👇🏻

Solid visuals that add to the drama

4. Building authority

It could be as simple as featuring logos from publications you’ve been featured on or any PR you’ve received.

You don’t have time to explain.

Let logos do the small talk here.

I love these examples!👇🏻

5. CTAs

A single, clear, simple & direct CTA does the job. But since we’re living in 2022, it’s high time we ditch the boring’ol CTAs like “Buy Now.”

Replace it with a more contextual call to value.

I love these examples!👇🏻

Contextual CTAs that actually guide you forward

I’d like to give due credit to one of my favorite marketing newsletters which is the inspiration for this blog post.

You should definitely check THIS out.

What’s your favorite above-the-fold section?

Let me know in the comments!



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store