7 Ads. 7 Messaging Styles to Copy.

1. The “Advice”

Treat the copy like you’re giving actionable advice.

Then plug your product as a stepping stone in that advice.

Source: Author

2. The “Guarantee”

State the most-likely positive outcome of your product.

And pair it with an if not, you get your money back.

Source: Author

3. The “Easy Process”

Present the simplicity of your product’s usage.

Describe how quickly you can make it work.

Source: Author

4. The “Use Case”

If your product cannot stand out because of what it it…

Make it stand out because of the situation it’s perfect for.

Source: Author

5. The “Bold Claim”

Tie the ideal outcome to a surprising time frame.

If your product is really THAT good, just say this.

Source: Author

6. The “Fact”

Share an interesting fact about your product or brand.

Don’t be random. State something people would care about.

Source: Author

7. The “Subtle Flex”

Present the result of your product.

And compare it to an inferior solution to fight objections.

Source: Author

Here’s Some Advice

Don’t just save visual styles for your ad creatives.

Focus on building a library of messaging styles too.

Because ultimately, how you say matters more than how you present.

What messaging styles do you like in ads?

Share it in the comments below!

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