7 ADS THAT INSPIRED ME THIS WEEK
Ad 1
The ad uses classic misdirection. At first glance, you think the ad is about an overspeeding car tumbled up.
But it’s actually about climate change and how it’s not a accident.
Visually appealing with a strong message.
Ad 2
Canva nailed it with an OOH campaign that hits home for every designer just trying to figure things out.
And that’s probably almost every Canva customer ever.
Ad 3
4 words and a line that somehow fits as perfectly to The Beatles as it does to a Range Rover.
Ad 4
Kellog’s literally came out to say they are the OG serial without saying either.
They just zoomed in on their logo and took us for a ride.
Ad 5
The best ads are rooted in real insights.
Autopia recognised the same with the masterful observation that awful pictures often turn away potential second hand car buyers.
Ad 6
Good copy advertises the product.
Great copy advertises the story.
Ad 7
Make the problem painfully obvious.
So obvious that choosing your product as the solution is just as obvious.
Which one’s your favourite?
Let me know in the comments!
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