7 Ads that Use Masterful Psychology to Sell You Stuff

Kushagra Oberoi
3 min readNov 12, 2023
Source: Author

1. De Beers

It’s not jewelry. It’s a timeless gift.

And no price is big enough for something that lasts forever.

Position your product based on outcome, not features.

Source: Author

2. Manscaped

Don’t tell what your product is.

Show what it can do.

And nothing tops a simple Before/After.

Even better if you throw in a fun metaphor to prove your point.

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3. Joseph Giles

Make it clear, not clever because people will be more interested if it’s simple.

Elevate the perceived value of your product by using an analogy.

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4. Huel

Don’t make people do a lot of effort before buying.

Provide them with a quick solution.

Pro tip: Make a specific use case for your product.

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5. Patek Phillipe

What’s better than selling a product?

Selling legacy.

Position your product as a movement starter.

People will be more likely to join.

Source: Author

6. Porsche

Dream cars have a sense of nostalgia.

Use it.

If you’re selling stuff that dreams are made of, make sure it feels personal.

Source: Author

7. Rolex

If your product thrives on status, play status games.

Present your copy on identity, not facts.

Source: Author

What’s your favorite copy among these and why?

Let me know in the comments!

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Kushagra Oberoi

Snippets on What I learn about Copywriting & Marketing. 👀