7 Creative Angles to Use for Gifting During the Holiday Season

Gifting is about surprise packages, reactions and intense emotions. So make your ads that way, instead of JUST slapping on a SUPER DUPER DEAL sticker and calling it a day.

Here is some much-needed inspo for you…

Idea 1

Tip: Combine an organic challenge as a way to motivate your friends or family to take it with you.

Film a video gifting them the product and taking the challenge together.

Idea 2

Tip: Show how the gifter was more surprised by the gift than the person who it was gifted to.

Works best for the women gifting something ego boosting to men narrative.

Idea 3

Tip: Share the example of someone else in your circle who bought a certain product and it worked.

And show why you’re buying it now because it works + it’s available at a damn good BFCM deal.

Idea 4

Tip: Frame your product as an end of the year banger to solve a problem and state the reason why they should buy it right now: Because there’s not gonna be a better price than this.

Idea 5

Tip: Use the “best [platform] finds” angle to bring your product top of mind and then slap a great deal/offer on it to nail the CTA.

Idea 6

Tip: Introduce an insane offer and then show off the entire product range that’s eligible for that offer. Think of it like a gifting guide/catalogue.

Idea 7

Tip: Do a lucky draw where a random shopper wins your product for free. The trick? Open with the get free product hook to get people interested and excited.

BFCM doesn’t just have to mean % off or $ deal ads.

Spice it up.

Take inspiration from organic content, record reactions, unbox and review products or simply spice up your evergreen content with these gifting angles.

Inspiration is everywhere. Keep your eyes open.

Which one’s your favourite out of these?

Let me know in the comments!

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