7 Lesser-Known Writing Tips to Nail Your Style Even If You’re a Beginner
The gap between good and great copywriting is wider than you think.
Here are 7 tips on how I craft copy that falls on the greater side:
1. Personality is important
It’s the “how you say” of the writing world.
Bland copy: Buy our comfortable shoes.
Personality-driven copy: Slip into comfort.
2. Humor is the best salesman
If you make them laugh, they will like you. If they like you, they are more likely to buy from you.
Boring copy: Durable socks
Copy with a sense of humor: The only hole that’ll ever be in our socks is the one you wear them from.
3. Contrarian angles work
Go against the norm and you might just create your own cult.
Common angle: Join the hustle culture.
Contrarian angle: Reject the hustle. Embrace balance with our wellness app.
4. Tap into emotions
People buy with emotions but justify with logic.
So lead with what and how they feel.
Logical: Save time with our app.
Emotional: Get an extra hour daily and reclaim your week.
5. Narratives over facts
Stories help people make sense of data.
Fact: Our car has a 300-mile range.
Story: Imagine driving from New York to Boston on a single charge without spending a dime on petrol.
6. Contrast is memorable
Opposites are attractive. We understand better when presented with extremes.
No contrast: Our jeans are comfortable.
With contrast: Say goodbye to stiff denim. Step into a comfy pair with our jeans.
7. End with a punch
More often than not, people remember how things end.
So make sure you end it on a memorable note or you might not be read again.
Weak ending: Adopt a pet from our shelter.
Strong ending: “Open your heart, change a life. Adopt your new best friend today!
Which tip do you like the most?
Let me know in the comments!
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