7 of the best ads I found this week and what you can learn from them
I collect ads like I get paid for it.
Why? So I can dissect them and learn how great copywriting works.
Here are my favourite examples from the week👇🏻
Ad 1
Burger king playing with synonyms to prove a great point. Clever and smart. Also, instantly relatable.
Ad 2
Toyota took something modern and adapted it to its own product. Very demure, very mindful.
Ad 3
What’s still relevant is easily relatable. See how AIDS coalition of Canada used it to say something powerful.
Ad 4
If your product is as cool as a Porsche, you can state any absurd reason to use it.
Ad 5
Adidas was bored of positive motivational messaging so they tried something negative. For me, it works.
Ad 6
Social proof shows how popular you are. But it need not come from real people all the time.
Ad 7
The Guardian reminding you why you should choose it with a line that feels straight out of a blockbuster action film
Which one’s your favourite and why?
Let me know in the comments!
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