7 Opt-in Pages from Big Creators Broken Down so you can Build Yours

200,000+ people on their email lists.

Sure, these creators have magnetic personal brands.

But there’s one other element driving growth.

The Opt-in Page.

Here are 7 of the best opt-in pages from exceptional creators with tips on how to craft yours.

Source: Author

Okay, first things first…

What is an opt-in page? It’s a landing page where you exchange your contact information (Name & Email) for something in return.

That something could be a:

→Newsletter subscription

→Free community access

→Free Product

Now…

→ A good content engine

→ A great personal brand

Help drive traffic to the page, sure.

But what makes it convert? Well, let’s analyze the best elements

1. Jon Brosio’s opt-in page

It’s written on a 5th GRADE level English. Plus, the benefit is obvious.

What I also like is how Jon pulls in.

→A visual

→Delivery date

→Social proof (7700+)

All in the first section.

Source: Author

2. Justin Welsh’s opt-in page

The best part about Justin’s headline is the time saved.

It shows how less of an effort you have to make for your internet business.

→Only 4 mins

→Once a week

→Business growth

Plus, the social proof and authority are unmatched.

Source: Author

3. Dickie Bush & Nicolas Cole’s opt-in page

This opt-in page has a lot going for it.

→Realistic book visual

→Value-driven social proof

→Sneak peek into the contents

→Clear outcome-based headline

→Actionable CTA (Not BUY NOW!)

Hard to deny the book when you’re here.

Source: Author

4. Katelyn Bourgoin’s opt-in page

Katelyn’s page has a very unique appeal.

→Punchy colors

→Poping visuals

→Psychology-based copy

Plus, there’s social proof with authority to top it all off.

Source: Author

5. Joe Portsmouth’s opt-in page

Joe’s copy clearly stands out. And why wouldn’t it?

He’s a damn good copywriter.

→ Pop-culture-infused headline

→Visual & social proof

→Objection handling

→Actionable CTA

It can be simple. It can be different.

Best if both.

Source: Author

6. Alisha’s opt-in page

Alisha’s opt-in page is a masterclass in UI/UX and copywriting.

→Value-driven headline

→Specific & conversational CTA

→Proof of work, results & authority

The page is long. Sure.

But no element is wasted. Or extra.

That’s rare.

Source: Author

7. Laura Belgray’s opt-in page

Okay…this is not just an opt-in page. It’s a homepage.

But the copy & messaging is on another level.

→Crystal clear

→Witty & humorous

→Personality-packed

Read the full website if you want more of YOU in your copy.

Source: Author

Well, that’s all!

What’s the best opt-in page you’ve seen?

Share it in the comments below!

Btw…if you are a :

1. DTC/E-comm Brand

2. Coach/Solopreneur/Creator

Who wants help with their copy & messaging, I’m your guy.

Hit me up here, and let’s chat more.