7 Persuasion Tactics to Become a Better Copywriter, Faster Even if You Don’t Use ChatGPT
ChatGPT cannot make you a better copywriter.
It can only make you faster.
So how to become better?
Well, start by using these 7 *genuinely creative and actionable* psychology & persuasion tips.
1. Liking
If people like you, it’s easier for them to trust you. If they trust you, they are more likely to buy from you.
How to get them to like you?
→ Offer advice
→ Compliment them
→ Bond on something common
Look at how Jon Brosio compliments his potential followers👇🏻
2. Contrast
People perceive things differently based on what they’re comparing it to.
Use contrast to frame your product in a way that makes it feel like a no-brainer purchase.
See how this ad proves their wallet is the better one by comparison👇🏻
3. Use “Because” Often
People will comply with your request if you give them a reason. With a reason why, it seems more logical to act upon the request.
No matter what the reason is.
Check out this INSANE story👇🏻
4. Tell stories
Stories tell. Yes.
But stories sell as well.
Why? Because it helps people relate to something. Anything.
Write stories to:
→Engage
→Interest
→Excite
your readers and to keep them feeling the same way throughout.
Look at this!👇🏻
5. Appeal to Emotions
People buy with emotions. But justify with logic. So make sure when you start, you start strong.
Be it your:
→CTA
→Visual
→Headline
→Social proof
→Subheadline
Try to have a strong emotional core in as many of these as possible.
Like this!👇🏻
6. Identify a Villain
Every good story has a great conflict. And every great conflict needs a superb villain.
Find that villain.
And then position your copy as the ultimate hero.
Like this swing that sells childhood memories against a villain!👇🏻
7. Use Humor & Wit
Both strong emotions that help audiences connect with you on a deeper level.
The trick is to give value but deliver it in a way that’s funny.
Like this value-driven and strategic yet funny ad from Rare Carot.
This is genius on so many levels👇🏻
Well, that’s all!
But if you are a:
1. DTC/E-comm Brand
2. Coach/Solopreneur/Creator
Who wants help with their copy & messaging, I’m your guy.
Hit me up here, and let’s chat more.
Also, tell me.
