7 Save-Worthy Outdoor Copywriting Examples that Will Make You Smile
Firstly, why I love billboards? Because they present short, simple and clever copy that’s fun and relatable.
You don’t need to think or read much and it’s the perfect marriage of visual and words. Now onto my favourite ones…
1. Bolt
Clever wordplay from bolt emphasizing the need to get out more.
2. Citibank
Citibank’s live richly campaign was about enjoying life beyond money and this is one of my favourite lines from it.
3. Postmates
This one from Postmates states the unfiltered and relatable reason why someone would want to order at home.
4. Oatly
Have always been a fan of Oatly’s self-referential copy that’s borderline funny and curiosity generating.
5. Chipotle
This is less of a billboard and more of a copywriting lesson and that too a very valuable one.
6. Surreal
When you don’t have influencer marketing budget, you have to think outside the box.
7. IKEA
Ikea touched hearts when they said no matter how amazing their furniture is, they’ll always be second best when compared to the lap of a loved one.
Which one’s your favourite?
Let me know in the comments!
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