7 Funny Signboards to Inspire Your Copy Thinking
Example 1
Tip: Do a direct comparison between two complimenting behaviours and show why each one belongs in their own space.
Example 2
Tip: Be relatable by talking about a non-living thing as if it was a serious emotion or a person.
Example 3
Tip: Good wordplay goes a long way. Play with the same word in active and passive voice.
Example 4
Tip: Dark humour is the art of concealing a taboo truth in a funny context.
Example 5
Tip: Use homophones to create a twist in whatever you were going to say.
Example 6
Tip: Sarcasm is a great way to sharpen wit and contrast while also perfectly exaggerating your point.
Example 7
Tip: Call out your customer for a mistake they might be making but don’t correct them. Mock them, like a parent.
You know why I wanted to share these examples? Because copywriting inspiration is everywhere. Because good writing is not just restricted to copy. It has limitless potential.
The gurus on the internet might have you believed that copy is just about direct response actions, problem-solution and data…
But it’s so much more. It’s about emotions, feelings and above all, writing that entertains.
If you’re a newbie, don’t just look at websites, emails, landing pages, ads or billboards. Open your mind and heart for the written word and you’ll start experiencing its power everywhere.
Appreciate how well something is written, irrespective of where or how it was written. That’s the first step to expand your copy thinking. Anyway…
What do you think of these hilarious signboards?
Let me know in the comments!
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