7 Funny Signboards to Inspire Your Copy Thinking

Kushagra Oberoi
3 min readOct 20, 2024

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Source: Author

Example 1

Source: Pinterest

Tip: Do a direct comparison between two complimenting behaviours and show why each one belongs in their own space.

Example 2

Source: Pinterest

Tip: Be relatable by talking about a non-living thing as if it was a serious emotion or a person.

Example 3

Source: Pinterest

Tip: Good wordplay goes a long way. Play with the same word in active and passive voice.

Example 4

Source: Pinterest

Tip: Dark humour is the art of concealing a taboo truth in a funny context.

Example 5

Source: Pinterest

Tip: Use homophones to create a twist in whatever you were going to say.

Example 6

Source: Pinterest

Tip: Sarcasm is a great way to sharpen wit and contrast while also perfectly exaggerating your point.

Example 7

Source: Pinterest

Tip: Call out your customer for a mistake they might be making but don’t correct them. Mock them, like a parent.

You know why I wanted to share these examples? Because copywriting inspiration is everywhere. Because good writing is not just restricted to copy. It has limitless potential.

The gurus on the internet might have you believed that copy is just about direct response actions, problem-solution and data…

But it’s so much more. It’s about emotions, feelings and above all, writing that entertains.

If you’re a newbie, don’t just look at websites, emails, landing pages, ads or billboards. Open your mind and heart for the written word and you’ll start experiencing its power everywhere.

Appreciate how well something is written, irrespective of where or how it was written. That’s the first step to expand your copy thinking. Anyway…

What do you think of these hilarious signboards?

Let me know in the comments!

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