7 Tactics to Write copy like Apple Without Any Persuasion Tips or Psychology Hacks
Apple is known for its world-class copywriting. Most people praise it but don’t know how to replicate the magic for themselves.
Here are 7 copywriting tactics from Apple and how to use them for yourself…
1. Personification
Apple introduces headlining features of the new iPhone as if they’re introducing a person. With quality traits.
How to use it👇🏻
Use phrases like
“Meet the new”
“Say hi to the”
“Welcome {product} to your family”
to dial up the HUMAN vibe.
2. Rhyming
Apple uses contextual power words to describe features followed by rhyming. Makes it easier to remember.
How to use it👇🏻
Find contextual adjectives related to your product. And use a website like https://Rhymezone.com to find rhyming words.
3. Use contradictions
Apple uses a two-line headline with contradictory words. One word enhances the effect of a feature.
The other word removes the objection.
How to use it👇🏻
Use opposite words for benefit & objections.
Like…
More-less
Big-small
Heavy-light
4. Be edgy with common phrases
Apple takes the phrase “fix it in post” and spins it with an opposite word to describe their feature.
How to use it👇🏻
Look for feature/benefit-related phrases/lingo and spin it by saying something:
-Opposite
-Rhyming
-Familiar
And so on…
5. Leverage wordplay
Apple uses edgy & quirky wordplay to sound cool, hip & full of youthful energy.
The trick? Start with something that sounds familiar & change it to something unexpected.
How to use it👇🏻
Leverage literary devices like
-Alliteration
-Puns
-Idioms
-Simile
6. Use repetition
Apple uses a ton of repeated words to emphasize a feature/benefit and enhance its recall value.
How to use it👇🏻
Choose power words and repeat them in a way that one talks about the product and the other talks about the emotion.
7. Use colloquialisms rather than just “write like you talk.”
Apple very smartly leverages phrases used in our daily speech as a way to talk about features.
How to use it👇🏻
Pick phrases that are widely accepted as a way to describe stuff without saying a lot.
Before you leave, I want you to notice something in this thread. Nowhere have I talked about:
-Hooks
-Psychology
-CRO optimization
-Writing frameworks
Or any of that stuff.
Why?
Not that it’s not important but…because A LOT of copywriting is still writing.
You can’t replace a good command of language & vocabulary with anything else. EVER.
