8 of the Best Static Ads I Found on Meta and What Makes Them Great
UGC and other video ad styles are doing good. But traditional print-style ads are making a comeback on digital (and I love it).
Here are 8 of the best static ads I found on Facebook with a brief breakdown of what makes them so great…
1. Harry’s
The ad is simple with clean, minimal graphics and classic wordplay twisting a popular phrase.
If you’ve already built decent brand awareness, you cannot go wrong with this.
Keep in mind your:
→Brand voice & tone
→Messaging
→Values
Simple.
2. Huel
What’s great about Huel is that their messaging and positioning is strong and that has always been reflected in their ads.
Look at this ad.
Bold headline ✅
Benefits ✅
Followed by features ✅
Subtle but significant.
3. Javy
The classic Us V/s Them is a high-converter always.
Contrast the benefits of your product with your competitors’ limitations.
Even if you cannot call out names, do thorough market research and make sure both sides present a real picture.
4. Blissy
Again, a brand with good messaging. It’s not a pillowcase. It’s a beauty treatment is a great line supported by
Benefits ✅
Solid Visuals ✅
Pattern ✅
Says a lot without saying a lot.
5. Spacegoods
This ad has so much going on for it. Even with limited space.
Curiosity-driven question headline ✅
How to use the product ✅
Multiple benefits ✅
Striking visual ✅
Easy winner.
6. Immi
[Benefit] Without [Objection] is an all-time winning template.
Immi uses it well accompanied by a great sneak-peek style visual of the product.
Plus, the benefit-driven stats add to the charm of the product and position it as unique and better than the competition.
7. Brooklinen
I know what you thought. I thought the same reading this ad.
That’s the point.
Humour and wit go a long way to make a simple, short copy so good. Keep it contextual but make them smile.
Entertain, excite, and hold attention. They will buy.
8. Jambys
Loungewear shorts with a witty headline hits you right in the feels.
Jambys truly know what they stand for and tell it well in their copy.
Plus, the graphic and the point-out style features look great.
How you say something is EVERYTHING. Learn from Jambys.
