As of 2022, Apple has a market cap of $2.46T. Even after the online boom, Apple’s offline stores drive roughly 25–35% of revenue. Is it all product? Nope. Is it also psychological triggers? Yep. Here’s how Apple stores get you to spend more money… 1. BIG Glass Walls

The first time I started working with a big brand — I was nervous. I was under constant pressure to impress them with my creativity.

Humans are afraid of hypocrisy. We want to be consistent with our actions and beliefs. With every tiny action, we’re telling ourselves a tale of who we are as a person. But consumer psychology experts know this and trick you into spending money.

99% of Marketing & Copywriting is Psychology. You’ve probably heard of Psychological Triggers before… But here are 7 Underrated ones to expand your Horizon on Consumer Behaviour. Let’s dive straight into this microblog… 1. The Novelty Effect It’s the positive effect produced in individuals’ minds when they see a slight change in a product. …

A DTC landing page is the perfect element to put your product in the spotlight. However, an above-the-fold section is what makes or breaks your landing page. If you can’t hook a visitor in the first 3–5 seconds, say bye-bye to conversions. Here’s how to nail it! Here’s what to…

I’m tired of the copywriting narrative that gets thrown around a lot. It’s a “high-income” skill. Sure it is… But If your only reason for getting into copywriting is the “high income” thing, run in the other direction. Here’s the Copywriting story no one tells First, let me get this…

The internet has the attention span of a monkey and the memory of a goldfish. Most people don’t want writing that’s “artsy,” but the one that feels like it’s talking directly to them. That’s why a conversational writing style works. Here are some underrated ways to develop it… 1. Cinema

It’s not just about content creation. You can’t expect your magnificent creation just to go out and do its job. Come out of the fairy world. I’m sure good content finds its way to the heart of your audiences, but not without a proper plan. Uncle Ben from Spiderman said…

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy said this, and I couldn’t agree more. On that note, here are 4 of my favorite hacks to…