Justin Welsh’s (@thejustinwelsh) landing page made $1M+ in 2022. It may look simple, but it’s exceptionally high-converting. Here are the 8 *persuasive* elements that make it a money-making machine. 1. Headline A short, simple & specific benefit-driven headline lets you know EXACTLY what you get. The outcome has been clarified in the…

I’ve been a freelance copywriter for 365+ days. But if I had to start again, I’d never follow generic advice like “write like you talk.” Instead, I’d follow these 7 *genuinely creative* tips to nail my copy(examples included) 👇🏻 1. Use the rule of 3 It’s the smallest number required to make a pattern and makes…

Copywriting is 80% psychology & only 20% writing. But most people don’t have time to read lengthy research studies. So I decided to curate the best ones for you. Here are the 10 most effective psychological triggers in action (with *real-life* examples) Cognitive biases are “mistakes of reasoning.” When people…

AI tools will replace mediocre writers. Sure. But it will massively help good writers too. Here’s how👇🏻 The #1 advantage I see with AI is speed. Getting from a blank page to first draft quick. Because AI will help good writers connect the dots easily. Once you get a response…

I recently wrapped up a copywriting & creative strategy project in just 10 days for a DTC brand. Here’s how I delivered it in a way that got me this testimonial. 1. Research > Copy I spent 70% of my time on research. I literally didn’t write a single piece of copy till the…

The human brain recognizes patterns faster because they’re: -Memorable -Satisfying -Brief Marketers use these patterns to write copy that stays rent-free inside their reader’s heads. Here are the 4 ways they do it👇🏻 1. Rule of 3

Everyone wants to write like Apple, but they struggle with the how. So I spent hours and hours reading, researching & recalling, and I’m convinced they use one trick a thousand times. So here’s the ultimate copywriting tip to write like Apple with 7 tactics that’ll make it easy for…

Liking is one of the biggest psychological triggers for selling. But how do you make people like you? Could be a million different ways. The most effective? Humour. Here are 7 pieces of laugh-worthy copy with insights that’ll help you write funnier copy faster But first…why Humor? Because when you…

I recently looked up 5 brands that could do a better job with their website headline. And challenged myself to come up with the best possible headline by spending less than 10 mins on each brand. Here’s my thought process behind it so you can write copy faster… P.S I…