One word: Positioning Positioning is the image you create and the space you take in the minds of consumers. It isn’t about what you do. It’s about how you communicate. Get ready for some amazing examples… 1. Apple It is not just a consumer electronics brand. It’s the rebel that thinks differently and helps creators…

I eat bread & omelet for breakfast daily. It’s gotten to a point where I don’t consider eggs and bread as separate food products anymore. I see it as breakfast. As a use case. A lifestyle choice. If I’ve not had eggs and bread in the morning — I’ve not…

1. De Beers It’s not jewelry. It’s a timeless gift. And no price is big enough for something that lasts forever. Position your product based on outcome, not features.

I work in advertising. As a creative strategist and copywriter for DTC brands, I collect ads like gold. Here are the top 7 ads that you should be testing for your DTC brand right now… 1. The Benefit Pointer Ad A simple ad listing all the benefits works well for most brands. Ensure that the…

The Secret? Don’t sell a product. Sell a habit. A good product becomes better if the customer gets addicted. However, addiction is not 100% dependent on how good the product is. It also depends on how it is marketed. It also depends on the messaging. It also depends on the…

Whenever there’s a trend, controversy, or a notable event, brands chime in. You can too, if you’re building a personal brand. It’s called trend jacking. You hop on a trend and combine it with the context of your brand to gain visibility. Here’s what all you can cover as a…

I came across a local small business called Deeto. They make superfood-infused natural supplements. Here’s how I’d make their above-the-fold section better if given a chance.\ 1. Banner The “Get 10% off” pop-up on the side is breaking the flow of the main copy. I moved it to the top while giving…

I hunt for DTC ads like gold. I break down ads to ultimately learn and implement better copywriting & creative strategy principles in my day-to-day. Here are the best ones I found this week as I review them in public for you. 1. Huel Huel’s ads are always noteworthy. Here’s why this…

90% of headlines I see fail to offer any value. They pass on information but rarely make an impact. That’s why most of your copy remains unread. If you want to be read—write a better, more valuable headline. Here’s what “value” in a headline means… 1. Tell a Story People want emotions first, logic…