This Independent Bookshop just Attacked Amazon AND People are in Full SupportA Lisbon bookstore called Salted Books pulled off an incredible marketing stunt.23h ago23h ago
How to Win at Packaging Copy ft. Dairy MilkDairy Milk just got new packaging copy and it’s great fun.Feb 2Feb 2
How to Write a Great Ad headline in 2025 (with Frameworks)Here are 7 static ads that I collected where the headlines really stood out to me. I turned the best ones into frameworks you can copy.Jan 26Jan 26
Viral Netflix Campaign Netflix Didn’t Even Know ExistedTwo students of Miami Ad School came up with a brilliant idea on behalf of Netflix to keep people indoors.Jan 12Jan 12
How to Get Good at Selling AnythingFirst introduced in a book called “Who am I?” by Steven Reiss, there are 16 core desires that drive human behaviour.Dec 22, 20242Dec 22, 20242
How to Write a great Ad hook FT. AirbnbI came across a simple, subtle and sexy OOH campaign from AirBnB to promote their categories feature. Open to know more…Dec 1, 2024Dec 1, 2024
The 4 Word Copy You’d Remember Forever Ft. IKEAIKEA released a campaign that purely thrives on wordplay.Nov 24, 2024Nov 24, 2024
7 of the best ads I found this week and what you can learn from themBreaking down ads so I learn and write better copy. Come along for the ride.Nov 17, 20241Nov 17, 20241
