Digital Marketing: Why should you do it?

Kushagra Oberoi
2 min readDec 11, 2020

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  1. Variety: The whole world is shifting to a digital landscape and that makes it much more important to expand your digital presence. Today, the things that aren’t digital are much harder to think about, than the things that are. Digital marketing exposes you to a wide variety of options that not only rely on buying, selling & advertising but to build a long-lasting relationship with your customer for the future to come.
digital marketing
Source: MissionKYA Blogger

2. Measurement: What you can’t measure is what you cant manage. This leaves every new business with a lot of room for improvement. Constantly testing out online strategies with A/B testing and other variables also make up for a lot of experiments.

digital marketing metrics
source: Brafton

3. Cost Effective: The cost of marketing online is quite efficient as compared to offline marketing. You can use real-time metrics to see, exactly how much ROI are you getting and what needs more of your time & attention.

Source: DigitslMarketingInstitute

4. Customer Relationships: Digital marketing helps to make your organization/corporation into a person that interacts with its customers. Digital space is arguably the best place for building relationships that turn into loyal paying customers for your brand.

One way or another, Digital space is the one that your business can’t afford to miss because it is the only thing that would cost more by leaving.

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Kushagra Oberoi
Kushagra Oberoi

Written by Kushagra Oberoi

Snippets on What I learn about Copywriting & Marketing. 👀

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