Here’s Why This Solo Creator’s Landing Page Made Nearly $1M in 2022…

Kushagra Oberoi
3 min readJan 15, 2023
Source: Author

Justin Welsh’s (@thejustinwelsh) landing page made $1M+ in 2022.

It may look simple, but it’s exceptionally high-converting.

Here are the 8 *persuasive* elements that make it a money-making machine.

1. Headline

A short, simple & specific benefit-driven headline lets you know EXACTLY what you get.

The outcome has been clarified in the first 6 words that grab your attention.

Source: Author

2. Subheadline

Descriptive subheadline talks about the kind of content you can expect inside the course.

Plus, the process of how you’ll get there from zero.

Source: Author

3. CTA, Visual & Ratings

The visual makes the course seem real & legit even though you cannot see or feel it.

Plus, the social proof is specific, and the CTV button removes friction by using the word “Instant.”

Source: Author

4. Authority

Justin’s audience-building & writing audience can be persuaded better by people from similar niches.

Reason why so many writers and marketing social media creators’ shining testimonials are placed higher up.

Source: Author

5. Basic FAQs

Self-identifying FAQs are placed higher up the page to manage expectations & tackle objections.

This helps qualify readers before they move down to know more.

Source: Author

6. Social Proof

Big, bold testimonials from hundreds of course takers in video and review form flood the page.

There’s a high chance that you find someone *exactly* like you who took the course and changed their life.

Source: Author

7. Brief intro

Justin breaks down exactly what you get inside the course without revealing too much.

But he does so in a way that sounds like a full-proof plan to get you from point A to point B.

Source: Author

8. The teaser

A sneak peek inside the course via a demonstrated tutorial immediately sells value.

Plus, it shows the detailed process which invites confidence.

Source: Author

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What do you think of Justin Welsh’s simple yet significant landing page

Let me know in the comments!

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Kushagra Oberoi

Snippets on What I learn about Copywriting & Marketing. 👀