How to Create Better Ads Using Psychology
Leverage the power of comparison.
When people compare, they put things in the same context.
When the context is similar, it’s easier to get clarity.
But how to use comparison in modern performance ads?
Well here are some of my favourite examples And what you can learn from them…
Ad 1
The most basic form of comparison is the one you do with your competitors.
State why you’re the obvious choice.
Ad 2
Compare the problem with the solution to show how easy it is to solve it.
Ad 3
Compare your product to an alternative nobody thought it would replace.
Change people’s perception.
Ad 4
A before/after is the easiest and highest converting way to show authority by comparison.
Ad 5
Compare your brand to an outdated brand/industry to show how you’re disrupting the space
Ad 6
Compare the benefits of a single product with a bundle to increase AOV.
Win-win situation.
Ad 7
Compare the results to show the credibility of your product.
What is your favourite type of comparison?
Let me know in the comments!
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