How to Differentiate Your Brand Even If It’s Not Something New Or Revolutionary

Kushagra Oberoi
3 min readNov 26, 2023


Source: Author

One word: Positioning

Positioning is the image you create and the space you take in the minds of consumers.

It isn’t about what you do.

It’s about how you communicate.

Get ready for some amazing examples…

1. Apple

It is not just a consumer electronics brand.

It’s the rebel that thinks differently and helps creators achieve their full potential.

Source: Author

2. AirBnB

It’s not just another accommodation.

It’s a place where travelers belong and indulge in unique local experiences.

Source: Author

3. Nike

It’s not just a sports apparel manufacturer.

It’s the motivation you need to overcome obstacles and achieve your goals.

Source: Author

4. Red Bull

It’s not just an energy drink.

It’s a lifestyle of the bold and ambitious fueled by extreme sports and adventure.

Source: Author

5. Patagonia

It’s not just an outdoors clothing & gear brand.

It’s a symbol for conscious consumption, sustainability, and ethics.

Source: Author

6. Jambys

It’s not loungewear.

It is “performance inactivewear.”

So you can laze around the house in comfy and high-quality outfits.

Source: Author

7. Starbucks

It’s not a coffee shop.

It’s the “third place.”

A space between home and work where people come to relax, connect, and (occasionally) have coffee.

Source: Author

What’s your favorite brand positioning out of all these?

Let me know in the comments!

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Kushagra Oberoi

Snippets on What I learn about Copywriting & Marketing. 👀