How to Tackle AI as a Writer Ft. Nikon’s Genius Campaign
In Aug 2023, Nikon Peru released an exceptional campaign targeting the recently popular AI image generators.
People were going mad about how these tools can generate any sort of visuals with a simple text-based prompt.
Nikon’s campaign titled “Natural Intelligence” took a shot at them by showing that nothing can ever replace the real beauty of nature.
To do this, they presented some of the best scenic landscape pictures captured by pro Nikon users.
But here’s what’s special: They chose to present this in a format quite similar to an AI image generator.
They gave each real image a prompt that resembled something that an AI image generation tool would require…
Except, all the images in their frames were 100% real. They featured the names of the photographers, their camera and the location at which the shot was taken.
Let me show you some of them here…
P.S. Don’t forget to ZOOM IN to read.
Plus, their tagline: “Don’t Give Up On The Real World” reflects their big idea with relatability and simplicity.
The campaign not only positions real photography as a worthy AI competitor but also makes us appreciate nature more.
At the end, it’s not about AI v/s Humans. It is AI & Humans. Because while AI can produce stellar images from pure imagination…
It is humans who capture the marvels of the planet with their artistic skill, dedication and perseverance.
The campaign acts as a reminder to not just create images for amusement…
But to also appreciate and capture moments that celebrate the natural beauty of your planet.
And remember, AI will never produce what humans can capture.
Nikon created conflict by attacking their enemy.
Classic psychological trick.
What do you think about the campaign?
Let me know in the comments!
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