How to Win at Packaging Copy ft. Dairy Milk
Dairy Milk just Got New Packaging and it’s great fun.
A chocolate bar is meant to be shared.
But Cadbury took it a step further…
They redesigned their Dairy Milk bars to display random acts of generosity.
But Cadbury being Cadbury, they added a fun spin. They took these situations to decide how the bar is meant to be shared.
This made it relatable and relevant.
Lemme show you some wonderful examples…
It’s not just a great idea supported by great copy. It’s a great way to mimic customer experience too.
This is exactly the kind of branded stuff that becomes a conversation starter.
And no brownie points for guessing…
But this actually went viral on TikTok organically…
When a user spotted this new pack in a supermarket.
This serves as a reminder that packaging copy doesn’t have to be boring.
In fact, it shouldn’t be boring. After all, it’s part of the customer experience and every god damn step matters.
Doing this might seem too fancy…
But remember that this is exactly the sort of stuff that increases your brand’s perceived value in real time.
Copy isn’t just words on a page.
It’s an opportunity to create an experience.
Cadbury made packaging copy interactive.
What can your brand do?
Do you like it?
Let me know in the comments!
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