How to Write a Great Ad headline in 2025 (with Frameworks)
Here are 7 static ads that I collected where the headlines really stood out to me. So I journaled what made them stand out and turned it into a template. Enjoy!
***Lines marked in BOLD qualify as a replicable headline frameworks.
Ad 1
Compare your product with an inferior alternative.
A [what your product is] for less/better than [price or similar product comparison]
Ad 2
Focus on the pain point it helps remove from your customer’s life.
No More [Pain Point]
Ad 3
Paint a picture with an analogy
It’s Like [Situation] but [Even Better Situation]
Ad 4
Tease a solution
My #1 Secret to [Tackle Problem]
Ad 5
Open with an shocking data point
Statistic Linked to [#1 pain point/problem for customers]
Ad 6
Listicles never flop
3 or 5 reasons why [Interesting point related to your product or customer’s problem]
Ad 7
Turn your product’s benefit into a routine.
[Use Case] Partner
Which one caught your eye?
Let me know in the comments!
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