How to Write a Great Landing Page Headline without Templates
Reading a great headline feels like redeeming 80 cents on your dollar in just 3 seconds.
Here are the 10 ULTIMATE thinking mechanisms to write a great landing page headline without templates or hacks.
1. The Mysterious Headline
This one’s high on curiosity. Just enough to make you read further.
Use words like:
→Revealed
→Discover
→Secret
And tease the benefits/solutions by making people curious about the missing link that’s about to be revealed.
2. The Obvious Outcome Headline
This one talks about an obvious benefit mixed with an outcome.
Use your headline to paint a picture of the future by focusing on the benefits your reader gets today.
Add a timeframe to make it even more persuasive.
3. The People’s Person Headline
This one introduces your product like it’s a favorite person at the party.
Start your copy with “Meet.”
→Talk benefits
→Give credibility
→Mention timeframe
The Holy Trinity.
4. The Slippery Slope Headline
This one generates curiosity by stating something completely absurd. The headline grabs attention, while the subheadline retains it with context.
→State the non-obvious
→State an opinion
→State a fact
Make it stand out.
5. The Reason Why Headline
This one’s a listicle, and they are never a bad idea.
Just make sure that after you say “X Reasons Why,” the actual phrase that comes after it is:
→Curious
→Compelling
→Click-worthy
Else no one would want to know the reason why.
6. The Contrast Headline
You might have seen the contrast headline a lot on Apple’s product pages.
The trick is to contrast an objection with a benefit.
→More memorable
→More effective
→More aesthetic
Break the pattern. Win attention.
7. The Aspirational Headline
This one helps you get inspired.
Use the phrasing “like a” to pitch your product as the gap-closer between where your readers are and where they want to be.
If you are making a big, bold claim in the headline, make sure you sound aspirational.
