How to Write a Headline With a Sense of Humour
Scroll-stopping hooks are a great way to grab attention. But I like one old-school trick better.
A headline with humour.
Here are 5 brands that did it right (and what you can learn from them)
Ad 1
Food home delivery is a convenience reason.
What if there was a deeper, more relatable reason? Find that out.
Then talk about it.
Lesson: Try to communicate relatable situations.
Ad 2
As they say… Sometimes the best ad to sell a horse is “Horse for Sale.”
Lesson: You can be funny and witty without trying too hard.
Ad 3
Don’t advertise what your product is. Advertise what it can be.
On the face of it, Ricola is a medicinal tablet.
But actually, it’s a way to avoid awkward moments.
Lesson: Think in simple, yet big ideas.
Ad 4
This Guardian ad beautifully spins a common phrase to their own advantage.
It’s simple, memorable and instantly recognisable.
A newspaper that knows its way around words? Yes please.
Lesson: Twist common phrases to suit your context.
Ad 5
If you can accurately challenge conventional truths and traditions, you automatically create humorous situations.
This is how you create the basis for great headlines, hooks and situations.
Lesson: Go against conventional wisdom to make an interesting point.
Bottom line?
Sense of humour is not just a scroll stopper but also a memorable ad communication technique. Make them smile. Don’t be boring. You won’t be forgotten.
What’s your favourite ad out of these?
Let me know in the comments!
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