How to Write a High-Converting Landing Page for Your Ads Ft. Spacegoods
1. The ATF (Above the fold) Section
The headline is clear, simple and benefit-focused.
The rest of the copy is direct and focused on pain-points.
Plus, there is social proof and urgency to drive the conversions.
2. The Visual
The visual clearly highlights the content of the offer.
And makes it easy for people to quantify the value.
3. The Proof-Building
The best way to build a stronger sales argument is to show proof.
And when you use social proof and authority, you are selling. Not telling.
And that’s the best kind.
4. The Benefit Pointers
Raw, real and relatable benefits delivered in an easy-to-consume manner.
And the way it is visually centered around the product makes it even better.
5. Strengthen Your Argument
What you cannot say with words, show with a comparison.
It’s the best way to strengthen your sales argument and get people to choose you over your competitors.
6. Capture the Action
Describe the simple step-by-step process to use your product.
And show it in action to make it more of a real experience for customers.
You see? The sections I showed you don’t have wordy copy.
It’s crisp, clear and to the point.
But they do their job well because those talking points are essential.
Sometimes it’s not just about your copy but the way it is presented.
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