How to Write Attention-Grabbing Ad Hooks in 2025 (7 Example)

Hooks need to grab attention.

Okay.

Source: Author

But How?

Well…here are 7 proven ways to grab and hold attention without being cringe

Ad 1

Social proof is already powerful but it becomes even better when there is a specific transformation attached to it.

Tip: Tease a Transformation

Ad 2

Comparison creates contrast and contrast helps us understand better.

Tip: Choose a popular comparison to make it memorable.

Ad 3

State your customer’s most intense pain point and position your product as THE solution.

Tip: Pick one broad problem and show how your product solves it.

Ad 4

If your product is popular, build a trendy ritual around it.

Tip: Change your product from an object to a gift. Shift perspectives.

Ad 5

Generate curiosity around your product by teasing it like a secret.

Tip: Instead of saying better, faster and more effective, say hack.

Ad 6

Make your opening phrase like an 11:11 wish by saying “This is Your Sign”

Tip: Have a strong offer in your hook to support your statement.

Ad 7

Make them excited about the EXTRAS.

Tip: Don’t tease your product. Tease the bonuses or the freebies.

What else do you think makes up for a great hook?

Let me know in the comments!

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