How to Write Great Facebook Ads that Bring in $100,000-$250,000 for Info Product Owners & Course Creators Every Month

Source: Author

This works even if you are not a trained copywriter or marketing genius.

Let’s get this started!👇🏻

Most copywriters can write a short-form Fb ad.

These ads are usually meant for people who already:

→Know the Solution to their problem

→Know the Products Available

→Know your Brand

But the real test is converting a cold audience.

This is where the following ad shines👇🏻

Source: Author

It’s a medium-length ad copy (250 words) from Paul Xavier’s Content Creator course.

So why am I analyzing this ad? Because the course creators convert cold traffic into $100,00+ recurring income assets with simple ad copy like this.

Now let’s break it down…

1. The Hook

The hook is simple but makes you curious.

It does not give everything away and yet pokes a pain point.

→Clear

→Direct

→Simple

No words wasted.

Source: Author

2. The Intrigue

The lead copy pulls the reader in further. Why? Because it talks about a relatable situation.

It gives you a shot at becoming like your favorite YouTube creator.

How? By copying their SECRET techniques behind the camera.

Great framing.

Source: Author

3. The Aspiration

If you show the reader the IDEAL OUTCOME, they will likely be swayed away by your copy.

This ad copy also adds a touch of empathy by saying what makes you learn faster.

Plus, it smoothly transitions into introducing the course.

Strong writing.

Source: Author

4. The Meat

The positioning of this copy is exceptional.

→ First-ever speed learning (Novelty factor)

→Showing the process (Sneak peek)

→Actionable CTA (No room for guessing)

→All you need (Objection handling)

Clear over clever.

Source: Author

5. Conversational

Good copy feels like a 1:1 conversation with your reader.

→Ask questions.

→Include “you” and “your.”

→Start sentences with conjunctions.

→Inject humor or colloquial expressions.

→Use contractions like “can’t” and “won’t.”

Best way to sound personal.

Source: Author

6. Awareness Level

This ad copy is written on the problem Aware stage. Means it’s written for people who want to do something about their situation.

There’s a NEED in the market.

That’s why it highlights:

→Curiosity

→Pain-points

→Unique mechanism

Audience-oriented.

Source: Author

7. Video

The video part of this ad is on-point.

It’s produced like a

→Trending reel

→With great captions

→And amazing visuals

The script is great, and so is the energy of the creator.

There’s a lot that goes into a high-value, money-printing ad. Now you know what.

Source: Author

Here is the full ad for your reference.

Want me to produce great ads like these for your info products & courses?

DM me, and let’s chat about your project.