How to Write Sexy Headlines like Porsche
I’ve always loved cars but in the last 2 years, I’ve built a strong liking towards Porsche.
Why? Because their communication & copy have so much wit and style.
So here are 7 headlines from Porsche I love (and what you can learn from them about communication)
1. Ad 1
You may get lost = You’ll love driving it so much
Not in the crowd = You stand out and will always be exclusively stylish.
Tip: Appeal to status and emotion
2. Ad 2
This headline compares the speed capability of the Porsche to a freakin’ airplane.
Tip: Do an absurd comparison
3. Ad 3
I love this headline because it shows how confident the brand is.
Porsche is not just an automotive piece.
It’s someone’s dream car.
Tip: Share a relatable truth
4. Ad 4
Don’t say your car is fast.
Say how it cannot be outrun.
Tip: Show a use case
5. Ad 5
Say something controversial.
Flip the script in the next line.
Tip: Use misdirection
6. Ad 6
Reposition the experience of your product like it’s absolutely essential.
Tip: Switch the context of a popular statement or advice
7. Ad 7
Talking about durability is boring.
Say how you can pass it down to generations.
Tip: Pick features/benefits that makes your products long-lasting.
Bonus Spec Ad (from my side)
What do you feel about Porsche’s ad copy and my spec ad?
Let me know in the comments below!
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