I rewrote 10 headlines for 5 brands taking just 10 mins for each. Here’s my process behind it…
I recently looked up 5 brands that could do a better job with their website headline.
And challenged myself to come up with the best possible headline by spending less than 10 mins on each brand.
Here’s my thought process behind it so you can write copy faster…
P.S I didn’t use formulas as such but if you want to, go here.
1. Brand: Wonder Monday
It’s a cheesecake snack brand.
How did I come up with my version:
-Found two main talking points
-Converted one into an objection & another into a benefit
-Wrote the new headline with the two elements in a [What you get] without [objection] framework.
2. Brand: Taika
It’s a more functional coffee alternative.
How did I come up with my version:
-Their website had a product metaphor generator that sparked my senses. (it’s real, go check!)
-Used multiple benefits to group into a holistic USP
-Wordplayed with a common phrase
3. Brand: Hai
It’s a smart shower.
How did I come up with my version:
-Started with witty wordplay to grab attention
-Decided to use the rule of 3 both in sentences & words for memorability
-Focused on high-level benefits by keeping it simple but intriguing
4. Brand: Heights
It’s a brain health supplement.
How did I come up with my version:
-Figured there are too many benefits, so need to club it in a single feeling -Made that feeling descriptive, visual & sensory
-To keep it simple I used the Like [this] for [that] formula
5. Brand: Three Wishes
It’s a healthy cereal alternative.
How did I come up with my version:
-Understood the scope of creative voice from current headline
-Added USP & removed objection simultaneously and simply
-Got the wordplay idea from an old meme I recalled related to cereals
My Observation
Here’s what I observed after doing this random activity:
I gravitated toward headlines that either
-Fought an objection.
-Showed immense value.
-Said simple things creatively.
I chose this because as a customer, this is exactly what I’d want to see.
Also, here’s what I learned as a copywriter:
-You can write decent headlines quickly if you observe major talking points
-Never go with the first version of your headline because that’s likely to be worse than others
-I changed headlines 5–6 times even with just 10 mins so you can edit fast if you know the end goal
