I Showed a Million Dollar Protein Brand How to Make Better Ads
I came across an ad from SuperYou and quite literally hated it.
Why? Because it did not make any sense.
Let me explain…
This ad is currently live on Instagram for the brand’s Father’s day campaign…
And just look at the headline.
“He doesn’t want gifts. He wants offers.”
WHAT!?
What does that even mean?
I bet this was written by an ignorant intern or ChatGPT.
Because it is vague, tone deaf and unclear.
This got me thinking…
What would I have written if I had to make this better?
So here are 3 variations for Father’s Day ads for SuperYou where I’ve tried to do a better job.
This reminds me…
You can use the best AI tools in the business..
But if you don’t know how to write or think on a fundamental level, robots cannot help you.
At the end of the day, good copy comes down to being emotionally relevant, clear and simple to understand.
If you don’t get that right…
Formats, templates or even AI cannot save you.
Want to be Super You?
Learn how to write and think well, before jumping on the next AI trend…
So you don’t end up writing ads like these.
What do you think about this idea ?
Let me know in the comments!
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