The 4 Word Copy You’d Remember Forever Ft. IKEA
IKEA released a campaign that purely thrives on wordplay.
And it’s so smart.
Here are some examples…
Ad 1
IKEA is actually changed to “Llikea” as in “like a”
And the brand shows how it bridges the gap between their customers and a better everyday
Ad 2
The visuals are exciting.
And even though the wordplay is basic, it says a lot.
Ad 3
Plus, it shows off the product with a great sense of style.
Exploring how they fit into the daily lives of their customers.
Ad 4
Reminder: Big idea doesn’t need big words.
It only needs out of the box execution.
What’s also super smart is the phrasing. “Like a” is a pretty common phrase we use quite often.
Since IKEA has fitted itself with such a common saying, the campaign and overall copy becomes 10X more memorable.
The copy is simple It is easier to roll off the tongue.
You don’t have to think a lot. It makes sense from the get go.
What do you think about this campaign?
Let me know in the comments!
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