There’s Only One Difference Between Good Copy and Great Copy.

Good copy knows what to say. Great copy knows how to say it. Let me prove my point with these wonderful ads.

Source: Author

Ad 1

Source: Author

It’s not a ketchup brand.

It’s the only ketchup that kids know.

Ad 2

Source: Author

It’s not a car that sticks to the road.

It’s rolling velcro.

Ad 3

Source: Author

It’s not just a dating app.

It’s a way to avoid leaving your love life to chance.

Ad 4

Source: Author

It’s not a cigarette.

It’s the first sign of lung cancer.

Ad 5

Source: Author

It’s not a bathroom stool.

It’s the second best choice after your mum’s lap

Ad 6

Source: Author

It’s not a music player.

It’s a way to carry every song you’ve ever owned.

Ad 7

Source: Author

It’s not a mouth wash.

It’s a way to bring out your best smile in awkward moments.

What’s your favourite out of these?

Let me know in the comments!

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