Viral Netflix Campaign Netflix Didn’t Even Know Existed
Two students of Miami Ad School came up with a brilliant idea on behalf of Netflix to keep people indoors.
The idea was simple and the campaign was titled #Staythefuckhome.
This spec ad campaign went so viral that it was covered by Forbes, Yahoo and even Daily Mail.
Here was the idea: Flood the streets with billboards of popular Netflix shows.
But here’s the catch: The billboards weren’t about the shows. But their most important spoilers.
In an attempt to keep people inside, the campaign wanted to bait people by saying if you come out, you’d not be able to enjoy some great shows.
Don’t ruin it for the world by going outside and we won’t ruin it when you get back inside, was the basic premise.
Here are some examples…
Spec Ad 1
Spec Ad 2
Spec Ad 3
Spec Ad 4
Trick
Subtle Domination
The campaign didn’t shout commands — it dangled consequences and let the audience make the “right” choice.
I really liked this idea because it’s a stark reminder of the role a brand plays in our life.
Plus, the fact that people will only learn from their understanding or perception.
Tell people to go out because they can’t and they become rebels.
But with a relevant and strong reason like ruining their favourite show, you might still have a fighting chance.
I know it’s a mock campaign but still I’m gonna leave you with three key takeaways:
1. Make it relevant: People won’t act unless there’s something in it for them.
2. Timing is everything: Ruining a show at a time when all they can do is stay indoors is pretty wild. Market your brand as a need, not a want. Because people will definitely make time for a need, but not always for a want.
3. If you’re a brand with global domination, know how to express it without being a villain.
Do you vibe with this campaign?
Let me know in the comments!
Want me to handle creative strategy and copywriting for your brand?
Click here to book a FREE call with me.
And join my newsletter for more FREE value like this.
