What Do Great Headlines Have in Common?

Kushagra Oberoi
3 min readSep 30, 2024

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I’ve analyzed over 100+ static ad creatives like I get paid for it. Thank god this is a hobby and it also helps me with work.

Source: Author

Anyway…as I looked through most of the ads, I saw a couple of tactics come up again and again and again.

Turns out, some type of headlines are better than others.

Here are 7 of my favourite ones…

Ad 1

Source: Google

Rhyming makes anything sound legit. When in doubt, try to write a line like a poem.

Ad 2

Source: Google

Instant benefit + objection handling makes up for a great argument as to why someone should trust YOUR product.

Ad 3

Source: Google

Specific outcome is a great way to tell people EXACTLY what they get.

Ad 4

Source: Google

If your product is common, write a headline where the use case is uncommon.

Ad 5

Source: Google

Truth is the most interesting part of a headline. Make sure to present it like that too.

Ad 6

Spurce: Google

A metaphor makes your product or its benefits more memorable.

Ad 7

Source: Google

Present an emotional problem and position your product as THE solution.

What are some other headline tactics that you like to see in modern static ads?

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Kushagra Oberoi

Snippets on What I learn about Copywriting & Marketing. 👀