What’s Common Between the Best Static Ad Hooks?

Source: Author

They focus on emotions.

Here are 7 of the best emotional triggers that I found in some recent ads I had the pleasure to come across…

Ad 1

Emotional trigger: Empowerment — Making consumers feel stronger, more capable, or influential.

Ad 2

Emotional trigger: Security — Providing a sense of comfort and safety for the future.

Ad 3

Emotional trigger: Transformation — Selling the vision of becoming a better version of oneself.

Ad 4

Emotional Trigger: Aspiration — Tapping into consumers’ desire to elevate their lifestyle or status.

Ad 5

Emotional Trigger: Social Proof — Highlighting validation from others to build trust.

Ad 6

Emotional Trigger: Identity — Reinforcing how the product aligns with who they are or aspire to be.

Ad 7

Emotional Trigger: Surprise — Creating delight with unexpected rewards or features.

What are some emotional motivators you’ve noticed in ads?

List your favourite one below!

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